Creating Wealth in the Season of Giving

By Tauna Locatelli

Let’s be real: the holidays have turned into a marathon of gift buying. The pressure is ON to find something for everyone—teachers, coaches, coworkers, neighbors, family, friends, your kid’s friends, and yes, even your third cousin (who, let’s face it, you only see when there’s free pie involved).

Take a breath. Do any of us need more stuff? If your house is starting to look like a storage unit, you’re in good company.

Here’s a fun fact: 31% of US households are still paying off last year’s holiday debt as we barrel toward 2026. That’s one in four households! Gen Z, you’re really feeling it—33% of you are still paying for last year’s ugly sweaters (stats per cardrates.com). Maybe this year, we skip the matching pajamas and go for matching IOUs?

Got a budding artist in the family? Forget the $6 Hallmark card—grab some paper and crayons and let the creativity flow. Trust me, Grandma will treasure that masterpiece on her fridge way more than another glittery snowman. And instead of dropping a small fortune at a restaurant, host a potluck game night. Everyone brings a dish, and you bring your best dad jokes. The best memories aren’t made by maxing out your credit card—they’re made by maxing out your laughter.

Here’s the truth: The people who love you don’t want you to end the season with a wallet emptier than your New Year’s resolutions. The best gifts don’t have to cost a dime. When’s the last time you called Great Aunt Kathy? Pro tip: She’d rather hear you and the kids belt out “Jingle Bells” over the phone than get another dust-collecting tchotchke. Or set up a FaceTime movie night with the grandparents—bonus points if you all wear reindeer antlers. Print a family photo, slap on some ribbon, and voilà: instant holiday cheer. Famous for your cinnamon rolls or hot cocoa mix? Whip up a batch and spread the sweetness. And if your sister or your kid’s teacher looks like they need a break, gift them an IOU for babysitting. That’s the kind of present that says, “I care—and I know you need a nap.”

So, I challenge you: Find free, low, or no-cost gifts that bring real joy—because happiness isn’t measured by the size of your January credit card bill. This month, ditch the expectations and price tags. Share your time, your laughter, and your cinnamon rolls. That’s the kind of wealth worth celebrating.

Merry Christmas!